From Idea to Impact. We Build Companies.
01 — How we work
A structured journey from concept to scalable company.
Every venture we build follows the same disciplined path — engineered to remove risk before it can compound.
01
Ideate & Validate
We identify and rigorously test high-potential ideas, using our MAVEC™ framework to ensure market viability before writing a single line of code.
02
Build & Launch
We assemble a dedicated founding team, build the minimum viable product, and secure the first customers to validate the business model.
03
Scale & Grow
With a proven model, we prepare the venture for external funding, helping to secure a Series A round to fuel rapid growth and market expansion.
We don't chase incremental gains. We build for 10x — companies designed from day one to be fundable, scalable and independent.
02 — The blueprint
Methodology,
not guesswork.
A battle-tested blueprint for building fundable companies, born from our own experience engineering growth and innovation for Europe's leading enterprises.
INVEST9™
Operating system
How we build companies. It systematically engineers a venture's maturity and investor appeal across six critical dimensions — a dynamic blueprint for creating resilient, scalable businesses ready for institutional investment.
The six dimensions
Insight
An unparalleled understanding of the market, customer problems, and competitive landscape.
Network
Access to relevant strategic networks, resources, and partnerships.
Value
A clearly defined, compelling articulation of the product's unique added value.
Execution
Proven implementation competence, operational excellence, and a clear roadmap.
Structure
A transparent, efficient, and scalable organizational and shareholder structure.
Traction
Demonstrable market successes, customer validation, and positive market response.
Six dimensions, operationalized by nine concrete success factors — the basis for a standardized, in-depth assessment that ensures every venture is built to convince future partners and scale effectively.
MAVEC™
Market validation
Our first filter for any new idea. It goes beyond surface-level TAM analysis to target markets that are not just large, but alive, strategically sound, and ready for disruption. This is how we avoid building products nobody wants.
The five questions
MMoney
Is there sustainable, significant revenue to be made?
AAudience
Are customers willing, able, and ready to buy — and remain loyal?
VVitality
Is the target market alive, growing, and energized?
EExternal Risks
What potential threats could destabilize or diminish the market?
CConnectivity
How strongly interconnected and self-reinforcing is the market ecosystem?
03 — Advisory · Invitation only
The Advisory Partnership
A true partnership: we act as strategic advisor, fundraising co-pilot and door-opener to the right investors — for a select few of the most promising startups.
Strategic Advisory
Hands-on guidance for founders navigating product strategy, market entry, and organizational design.
Fundraising & Structuring
Preparing companies for institutional capital using the same INVEST9™ standards we apply to our own ventures.
Investor Network
When readiness is proven, we open doors: targeted, warm introductions to credible VCs and angel syndicates from our network whose thesis matches your venture.
How we support you
Hands-on, across the entire path to institutional capital: we use INVEST9™ and MAVEC™ to mature your organization, sharpen your strategy and your story — and when you are ready, we put you in front of the right investors.
What we deliver
01
Organizational Maturity
Build robust structures and scalable processes that signal you're ready for significant growth — via INVEST9™.
02
Growth Strategy
Develop actionable plans for scaling your product, team, and market presence — informed by MAVEC™ insights.
03
Investor Storytelling
Sharpen your vision, refine your narrative, and hone a pitch that resonates with sophisticated institutional investors.
04
Fundraising Support
Prepare financial models, pitch decks, data rooms, and the optimal outreach strategy to confidently approach serious investors.
05
Investor Introductions
Meet the right investors through warm, targeted introductions — made only when your readiness is validated.
A phased approach
Assess readiness
A rigorous evaluation of your operational and strategic readiness (INVEST9™) and the viability of your target market (MAVEC™).
Develop the strategy
We refine your narrative, sharpen your positioning, and construct a compelling, data-backed strategy for convincing investors.
Connect strategically
When readiness is confirmed, we open doors — targeted introductions to credible institutional investors and angel syndicates.
Support to success
Hands-on guidance through the entire fundraising lifecycle — from pitch refinement to term sheet negotiation.
Raising funding isn't about a polished pitch deck — it's about proving, fundamentally, that you are ready to scale and represent a credible investment opportunity.
Who we partner with
Early-to-growth stage technology startups — typically Seed to Series B — past prototyping and serious about securing capital from sophisticated investors.
What we look for
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A validated product with a scalable, defensible business model.
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A demonstrable track record of execution beyond prototyping.
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Organizational soundness and a commitment to operational excellence.
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Visionary leadership with a clear, ambitious outlook.
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Coachability, transparency, and unwavering commitment to the journey.
We partner with a select number of founders each year — introductions happen only when our readiness validation is complete, ensuring your time, and that of the investors, is respected.
04 — FAQ
Your questions,
answered.
A venture builder (also known as a startup studio or venture factory) is a company that builds startups systematically. Unlike an accelerator that takes cohorts of existing companies, a venture builder generates ideas internally or with partners, then builds a dedicated team around them, providing initial capital, strategic guidance, and shared resources to get the new company off the ground.
The key difference is our level of involvement. VCs invest in existing companies, and accelerators support them for a short period. As a venture builder, we are true co-founders. We are involved from the very beginning — often before the company even exists — and we stay actively involved in building the business for the long term, typically until a successful Series A funding round.
We look for experienced operators, domain experts, and visionary technologists who have a deep understanding of a particular industry and a passion for solving big problems. We value execution ability, resilience, and coachability. You might be a repeat founder or a senior leader from a successful tech company looking to build your own thing.
The journey begins with matching you to one of our validated venture ideas or validating an idea you bring to us. Once aligned, we form a new company where you are a co-founder with significant equity. edgx provides the initial seed capital and our team works alongside you on strategy, product, marketing, and operations to reach key milestones for a successful Series A.
edgx is proudly based in Zürich, Switzerland. We leverage the dynamic strengths of the Swiss innovation hub while maintaining a global network and perspective to support visionary founders worldwide.